MARKETING PRACTICES

Content Sprint

Content Sprints orchestrate omni-channel strategies as they remove silos and focus resources on output.

The Practice

Content Sprints align your team around a routine that culminates in a Content Review.

Why it Matters

The pace of the market requires agility and coordination.

Roles

  • Sprint Owner
  • Core team members. Those roles creating the “marketing mix” - i.e. email, web, copy, graphics, social, etc.

Content Sprint Routine

  1. Kick-off
    Define sprint objectives and prioritize. Every sprint starts with a planning meeting where a team commits to deliver a set of assets and content types mapped to the stories in the market. Based on priorities, the Sprint Owner assigns tasks to individuals, removes roadblocks and tracks progress.
  2. Daily Stand-ups
    Everyday, team members share their progress at a set time for 30 minutes or less. Some teams use Slack rather than a formal meeting to share daily updates. A marketing collaboration platform like Opal helps to facilitate either physical or virtual stand-ups.
  3. Content Review
    A critical milestone in your sprint is the Content Review. Its a deadline that the team aims to meet. A one-hour session to review and approve assets, content and copy of the sprint. See Content Review for more details.
  4. Retrospective
    Take 30 minutes at the end of the sprint to review your process. Retro’s can be more about the process itself rather than creative or strategy. Its an important practice in itself, especially for newer teams.

It would be easy to go down the Agile Marketing rabbit hole here, as Agile has many flavors and variants that are useful. Without giving the reader a crash course in the Agile methodology, my hope is to give you enough of the basics to make it useful, and encourage those inclined towards this approach to seek out additional information and resources

DETAILS

  • PEOPLE: 2-10
  • PREP: 30 mins
  • TIME: Weekly
  • DIFFICULTY: Moderate


RULES