Why Your Marketing Process is Broken
A Google search on “Marketing Practices” returns a jumbled mess. Everything from strategies and trends to the overused “best practices”. If Google is confused, so too is the marketer.
Marketing as a Practice
As new technology platforms and tools emerge, so does the need for new practices. Our routines and behaviors need to catch up with marketing technology.
Adapt and Adopt
Practices emerge through action and are constantly evolving. Practices will share some similarities, such as intent and approach, which guide - rather than govern - our actions.
Story Forecast
A strategic look at the market, what stories are in market and what stories should be in market.
Content Sprint
Content Sprints orchestrate omni-channel strategies as they remove silos and focus resources on output.
Content Review
A fundamental practice that ensures overall calendar accuracy, visibility and team cohesion.
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