Marketing as a Practice

As new technology platforms and tools emerge, so does the need for new practices. Our routines and behaviors need to catch up with marketing technology.

Adapt and Adopt

Practices emerge through action and are constantly evolving. Practices will share some similarities, such as intent and approach, which guide - rather than govern - our actions.

Story Forecast

A strategic look at the market, what stories are in market and what stories should be in market.

Content Sprint

Content Sprints orchestrate omni-channel strategies as they remove silos and focus resources on output.

Content Review

A fundamental practice that ensures overall calendar accuracy, visibility and team cohesion.